The initial concept of the trade mark was formulated by an American designer Reynold Flexer in the far 1971. At that time, Reynold lived in California, in Los-Angeles, was a young, but already skilled designer with West Coast Creative that created designer-models of footwear for the world sports brands. He has collected his own business team and has founded an own design-bureau.
His work resulted in the impudent and ultrafashionable collection of youth footwear under the Reflex trade mark. Young customers from the Western coast eagerly accepted the new brand, the first collection was completely sold out within one month after arrival in shops; this allowed to continue work and essentially expand the product line. Later, Reynold's work was appreciated by the colleagues. He won the highest awards in the field of design: Diva Fashions Award and Designer of the Year. Reynold has made the American dream come true - so the history of Reflex began.
Since 1996, the Reflex footwear has been presented in Russia. In this country, it also found devoted admirers - the young, fashionable and arrogant. They have made their choice and saw the true value of the high quality standards, embodiment of the most courageous design ideas, aspiration to freedom and self-expression.
Today, the collections presented in Russia have five lines: Skateshoes and Sneakers - gym shoes and footwear for skateboarding, Urban Casual - footwear of a free city style, Ultra Casual - youth footwear of bright design made for ultra fashionable buyers, Summer Casual - summer footwear for leisure, and Winter Casual - comfortable winter footwear developed together with the Canadian designers.