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The first clothing line started in 1996 as Intimissimi. Today, Intimissimi is an independent brand representing ladies' and men's underwear, and clothes for home. Figuratively, the Intimissimi collections may be divided into two groups: everyday underwear (practical and simple in the stylistic solutions) and special cases lingerie (sexual, designer's, with laces, ribbons, srtasses, etc.). The popularity of fashionable Italian trademark in many respects is caused by the price policy. The Intimissimi underwear price is aimed basically at the buyers with average and above average incomes, and it means that beautiful lingerie is affordable to the majority of sharp dressers.