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Levi Strauss&Co was founded in the 19th century in the USA by a German emigrant Levi Strauss. Levi used a new type of fabric denim and became the first to make jeans. Levi's® is the fashion-maker and establishes the tendencies determining the direction of the jeans industry development. It is one of the most favorite and known brands created in the entire history of mankind.

Jeans became very popular thanks to their durability and comfort. To systematize the offered products, Levi gave numbers to each type of the products. The jeans that survived the popularity today received number 501 - by the number of the denim delivered . During the Great Depression, Levi's® stated to sell at the east coast of the USA. After the World War II, Europe, Japan and the rest of the world were won.

Levi's® is popular among young guys and girls of 15-25. They understand the brands and prefer the ones with reputation. They are students and young specialists, united by the adherence to Levi's®. For them the company designs the collections, they determine the directions of the trademark development. They like active leisure, to meet friends, to visit cinemas, cafe, and night clubs. However, Levi's® offers lines of clothes for more adult buyers, the old adherents of the brand.


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